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(As you probably know, the Archdiocese continues to work on updating their policies related to social media. Upon approval, these policies will allow certain Archdiocesan employees and entities to have a presence on Social Media sites -- such as Facebook -- after completing a brief training. At a Chancery level, the new policies are before the Curia, and should be approved soon. A similar policy/training at the Archdiocesan level (including schools and parishes) is expected to be implemented in
Mashable.com just posted an article on the latest statistics regarding website visitors. To add some context, five years ago the majority of online consumers abandoned a webpage if it did not load in about 12 seconds. Today that time has dropped to 3 seconds.
The article also mentions a new tool from Google that analyzes the loading speed of the pages within your website.
I hope everyone is having a meaningful Lent.
Thanks to all of you for your participation and sharing of your best marketing practices at our last meeting. It's always challenging to fit everything into an hour's time, especially since we had so much great discussion! Not surprisingly, there were many other school websites I had queued up but didn't have time to show. Hence this blogpost. I'm including the sites we discussed in the meeting for your reference, and am listing several others with links/notes on why I feel they're successful.
This is the first post of an ongoing blog I hope will serve as a good marketing resource for all our Catholic schools. In addition to sharing my thoughts on good marketing practices, examples and resources, I hope to use this blog to share your resources and best practices as well. There's a lot we can learn from each other, and we should not be afraid to work together to improve marketing in all our schools (stay tuned for a future post for more on this!).
I encourage you to comment
Updated Feb-28-2011 at 09:38 AM by Eric Downing